Our journey together is shaped by generations before us and the decisions we make today. Here, we explore the people behind the businesses, the lessons learned, and the evolving path of rural life.
What You’ll Find Here:
Family & Business Dynamics – Insights into the relationships that shape our businesses and the strategies to keep them thriving.
Succession & Transition – Real talk on planning for the future while honoring the past.
Personal Growth & Wellbeing – Because the success of the business starts with the wellbeing of the people in it.
Innovation & Adaptation – How rural families are embracing change to stay resilient.
Stories from the Field – Real-life experiences from families living and working together.
The Research Behind Our Work
This research emerged out of the AgriFutures Rural Women’s Award and sponsored the Working Her Out project—bringing Abi Cook-Singh together with women across South Australia and Western Australia to explore rural family business sustainability from the perspective of our leading ladies.
Spanning fourteen years, the project collected insights through written questionnaires, poetry, letters, recordings, and focus group participation. We are so grateful for the transparency and honesty shared by these Australian rural women and look forward to speaking to their resilience, passion, incredible skills, and business acumen. We also acknowledge them as the linchpin of the family unit.
This blog is more than just a conversation about business—it’s about life, legacy, and the unique strength of rural families.
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