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Abi Cook-Singh - GAICD

Abi Cook-Singh - GAICD

Director, Working It Out Now

About

With a rich background in both the practical and professional worlds, I bring a unique blend of lived experience and leadership expertise to my work in multi-generational family businesses. Growing up in a five-generation family business and marrying into another has provided me with a deep, firsthand understanding of the unique dynamics that shape these enterprises. I am passionate about helping families preserve their heritage while fostering innovation, collaboration, and growth—ensuring their legacy endures across generations.

As the Director of Working It Out Now, my approach is informed by a career that spans multiple sectors, including over 20 years in senior management roles in the social services sector. My work has included leadership across child protection, disability services, homelessness, refugee support, and domestic family violence, where I’ve advocated for and supported vulnerable communities. My extensive experience in governance and strategy is further enriched by my directorial roles on government and regional rural boards, where I contributed to shaping policies and initiatives for rural and regional business and community opportunities.

I spent 25 years on a mixed farming property in South Australia’s Limestone Coast, where I gained invaluable insights into generational farming  life. My involvement in agriculture, aquaculture, seafood, and retail enterprises has deepened my understanding of the practical challenges rural businesses face. I’ve also led projects in business ventures, event coordination, and grant writing, further expanding my perspective on the diverse opportunities and challenges within these sectors.

In 2011, I was honoured as the South Australian Rural Women’s Award Winner and National Runner-Up for Working Her Out—a pioneering study on family farm dynamics. My professional journey is further complemented by my ongoing counselling studies, underscoring my commitment to using communication, connection, and compassion as tools to strengthen rural families and businesses.

I am deeply committed to helping multi-generational family businesses navigate complex transitions, build resilience, and create sustainable futures.